The analysts at Gartner predicts in their top 10 Predictions for 2017 and beyond, that by 2020, 100 million consumers will shop in augmented reality.

This is what they state //

‘Whether they allow you to try on makeup or place virtual furniture in your home, immersive technologies such as AR increase consumer engagement by enabling them to fully explore features and conveying additional information that can aid in a buying decision.

Pokemon GO is Augmented Reality

Popular applications such as Pokemon Go will help propagate the technology and bring it into the mainstream. Watch for 1 in 5 global brands to use AR for shopping by the end of 2017.’

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Gartner Predicts a Virtual World of Exponential Change