Augmented reality overlays data on top of your camera view of your smartphone, tablet or PC and allows digital information to coexist with the physical world. As such, Augmented reality is enriching the real world with digital information and media, such as 3D models and videos. It is less immersive than VR, but lets the user see graphical enhancements to real, physical environment, rather than creating an entirely new environment.

Augmented Reality is a new tool for businesses because it is meaningful – it adds quantifiable business value. 

To use AR effectively, businesses must look at opportunities to leverage the technology to better engage with customers – and differentiate your offer – with buyers.

AR offers entrepreneurs a way to thoroughly enhance day-to-day business operations; whether it’s hosting meetings or showcasing products, this developing technology holds great promise for revamping the way we think about business.

AR makes it possible to see a product in its environment before it’s completed. This value proposition is for instance applicable to furniture manufacturers, who can show their product in a potential customer living room.