Huge potential of Augmented Reality proven
Augmented Reality (AR) is the less known cousin of virtual reality. So far, Virtual Reality (VR) gets more attention because it completely immerses users in a virtual world, and the industry is heavily powered by gamers. Augmented reality, on the other hand, overlays computer-created content on the real, surrounding world.
Business potential of Augmented Reality
The potential of AR was so far best presented by the last year’s success of Pokémon Go, a classic video game re-imagined as an AR experience on a smartphone screen. Pokémon GO was based on the actual real-world map of the streets and pathways and used GPS to determine player’s real life position. Thousands of players around the world got on the streets hunting for 3D creatures.
Now just imagine what can be achieved when instead of Pokemon, there are 3D historical figures tourists showing tourists around a city. Or coupons for deals to be collected and exchanged for a discount at local coffeeshop or retail store. The potential of AR in business becomes obvious.
AR is predicted to sky rocket in the nearest future. According to Digi-Capital forecast, AR will hit $90 billion by 2020.
The new era of wearable computers
All biggest tech companies heavily invest in AR. After long time of hesitation and waiting for others to go first, new, improved headsets are being released. The fight for market domination has started, and the potential of AR continues to grow. We already see it, but do you?
