New initiative will put focus on virtual and augmented reality in the Danish business community

Mixed Reality
​The digitalization of Danish companies is falling short when compared to neighboring countries. This project will be an encouragement to utilize better and more VR and AR in Danish industrial companies.

Project "Digital Reality" will show the way, and inspire others

The digitalization of Danish companies is falling short when compared to neighboring countries. This project will be an encouragement to utilize better and more VR and AR in Danish industrial companies. Virsabi is the technical lead in a new project called “Digital Reality”, that is to discover the value gain of utilizing VR and AR in the Danish production industry. Virsabi is working in collaboration with DTU, KRING innovation and selected Danish production companies, who will be chosen through the first phase of the project (application deadline 15/8, link to website).
“Danish companies navigate a rapidly changing reality, where it is essential for the ability to compete, that companies seek and adopt new opportunities when it comes to new technologies including VR and AR. The project will create strong use cases and hereby demonstrate, how the technology converts to commercial value and at the same time inspire other industrial companies to get started in utilizing the potential of these technologies.” Says Thomas Hofman-Bang, CEO of Industriens Fond, who has granted 4.2 mio DKK to the Digital Reality project.

Danish companies needs to improve their adoptation of new tech

The digitalization of Danish companies is falling short when compared to neighboring countries. According to a study from Dell, only 1% of Danish companies are categorized as frontrunners in digitalization, where our neighboring country Sweden reaches 6%.
International studies by Boeing, GE Healthcare and others, show that VR and AR can deliver an increase in productivity by up to a stunning 25-46%. On top of this, there is also a potential increase in the quality of service that companies involved can provide to their customers. Digital Reality as a project seeks to show similar results, but another major focus is to activate those companies that still haven’t seen the light of VR and AR.
“We see that a number of the biggest companies in Denmark have started implementing VR- and AR-solutions. In cooperation with Industriens Fond we now have the opportunity to bring this technology to the medium-sized companies that make up the majority of the Danish business community – and hence is core to the overall competitiveness of Denmark as a whole.” Says Jens Lauritsen, Chief Product Officer at Virsabi.

Apart from tech, new business models, innovation and behavior is also in focus

The project is not only about technology. Behavior, innovation, and new business models are also an important part of project Digital Reality.
“During the project, we will conduct innovation tracks focusing on identifying and validating viable commercial ideas based on VR- and AR-solutions. It is important for us to demonstrate through concrete examples that the technologies can create commercial results and that they are not only cool toys.” Says Carsten Ellegaard from Kring Innovation.
The project will also deliver practical tools and insights that can help other companies get started and fuel the investment in digitalization across Danish industrial companies.
“We obviously see an opportunity to integrate VR and AR in our activities. So we’d like to be part of setting the stage with project Digital Reality, and contribute with our competence in measuring the effect of the implementation of new technology.” Says vice director Jakob Fritz Hansen from DTU.
We can’t wait to share more details as we dive into this exciting new initiative! You can follow the project on Digital-Reality.dk and on LinkedIn.

Contact information

Industriens Fond: Ole Østrup, 23 80 06 60 or oos@industriensfond.dk
Virsabi: Jens Lauritsen, 21 95 04 74 or jl@virsabi.com
Kring: Carsten Ellegaard, 29 79 63 61 or cae@kring.com
DTU: Jakob Fritz Hansen, 45 25 71 21 or jfha@dtu.dk

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