TAKT invites customers inside with innovative digital content
For and together with TAKT, we have created digital content that will capture customers and support the sales of furniture that is sold online. Through the content, the customers are invited into TAKTs universe.
The benefit of Virtual Technologies
“We give our customers a sensuous and authentic experience with the content we have produced with Virsabi. We have really opened up our desire to keep on working with virtual technologies.”
That is the message from Sofie Østergaard Neble, Brand Activation Manager at TAKT. Together with Sofie and her colleagues Virsabi has created innovative, digital content that looks to increase sales, by giving customers a unique presentation of the company and its products. The content consists of 360-degree videos, from both their showroom and workshop, a product video recorded in our Virtual Production Studio, and a webAR solution where visitors can place a digital version of TAKTs furniture in their own surroundings.
With their soon 2 years of existence, TAKT is a young company. When it was founded in 2019, two things were clear: The company is to be sustainable at its core and will put digitalization on the top of the agenda.
TAKT separates themselves from other furniture companies by only selling furniture online. In that way they can cut expenses substantially and sell their high-quality furniture designs at reasonable prices.
That does however ask more of the marketing effort, and its ability to let customers experience TAKTs furniture digitally. Virsabi has helped them with this challenge.
“The digital aspect is central for us, therefore it made perfect sense to engage in a collaboration with Virsabi. Both to learn more and to get some concrete content we can use in our sales and marketing,” Says Sofie Østergaard Neble.
Bring the product to the customer
From the 3D models of TAKTs furniture we have created a webAR solution that enables the digital placement of the furniture in a physical environment, e.g., your living room, before buying. This way TAKTs customers can see exactly how a specific piece of furniture will fit into the intended surroundings.
“We’re experiencing that customers contact us and asks if they can see our furniture other places than in our showroom in Copenhagen. They can’t physically because we don’t have any resellers, but now we can refer them to our webAR solution,” says Sofie Østergaard Neble.
And reactions are positive, she continues:
“Customers are very impressed by the quality. They can come really close to the tree structure and get a feeling of the textiles. It is also very sustainable, because that means that the customers more often will make the right decision during the first purchase and return less products.”
See an example of WebAR
Come close with 360-degree video
Our collaboration with TAKT has until now resulted in three products that builds on 360-degree video, Virtual Production video and 3D models in webAR.
With two 360-degree videos the company can invite customers and partners into their showroom and workshop digitally. With the option to look wherever you want, it is as close to being there in person as it gets. Even the sound is made to follow your every move to create a most realistic experience.
In the showroom in Copenhagen TAKT Founder and CEO Henrik Taudorf Lorensen shows the furniture, while he talks about the company’s background and principles. And from TAKTs workshop Sofie talks about the importance of good craftsmanship, as you see a piece of furniture become, while you are almost able to feel and smell the sawdust hanging in the air.
“It has been amazing to be introduced to a new way of presenting our furniture. 360-degree video adds a sensual element and gives a good understanding for the people and the craftsmanship, that lies behind the products,” says Sofie Østergaard Neble.
The virtual meets the physical in Virtual Production
In the video that we recorded in our Virtual Production Studio, Sofie Østergaard Neble and Design Director and co-founder Nicolai de Gier takes you close to one of their furniture’s and shows how to both assemble and disassemble it. That unfolds in a fusion of real and digital surroundings, where background is 3D-models of the specific furniture and a big TAKT logo.
One step at a time
TAKTs approach to the digitalization of their business is a great win for them if you ask the CEO of Virsabi Michael Harboe:
“TAKT has a competitive advantage since they have put digitalization in the center from the beginning. Now they are starting to build a library of all their 3D models while they at the same time introduce new furniture. But they have done this by taking one step at a time. It is all about exploring the options and adding new initiatives to the agenda one by one. I think many companies can find inspiration in TAKTs approach.”
TAKT has been a part of project Virtual Stage where we together with a selection of other partners, investigated how we can use virtual technologies to increase the export of danish design in the furniture and fashion industry. The project is funded by Industriens Fond. The partners are Virsabi, Lifestyle & Design Cluster, CBS – Institute for Digitalization, and 3 Days of Design.
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Virsabi is a virtual reality studio. A technology house of developers and creatives, and one of the first Virtual Reality dedicated companies, offering business consultancy, advisory work and technical development for the utilization of Virtual Reality, Augmented Reality and Mixed Reality.