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What is
VIRTUAL REALITY?
Virtual Reality is a technological medium enabling the user to be present in a virtual world. A virtual world could be anything – explore Mount Everest in 360 degree video or experience your dream home made into reality, virtually. The ability to fully immerse the user into any desired environments is what serves as a VR’s primary tool and functionality.
A medium composed of interactive computer simulations that sense the participant’s position and actions, providing synthetic feedback to one or more senses, giving the feeling of being immersed or being present in the simulation.
-Sherman and Craig
Virtual Reality is a fast-growing technology, and it is becoming highly accessible to both private people and businesses. VR has already become a powerful tool in gaming industry, and it is now transforming multiple industries. Virtual Reality marketing trends suggest, that early adopters will embrace the window of opportunity technology has created.
Stats
The industry is projected to grow to $80 billion USD by 2025.
Virtual Reality reached 171 million users by the end of 2018.
By 2027, 61 billion $ revenue will come from VR.
Virtual Reality In Business
Why invest in Virtual Reality?
ART, DESIGN & MUSIC
Improve quality and easiness of producing 3D designs, speed up the prototype designing time, create new form interactive, 3d art.
REAL ESTATE
Creating virtual apartment walk-throughs, impressing clients with real-scale models in VR.
HEALTHCARE
It is already applied to treat psychological disorders like social anxiety, phobias, or PTSD. VR is used in relation to immersive training and diagnostics for healthcare workers.
ENTERPRISES
Create new customer experiences, improve ROI and operational efficiency, create new marketing channels and increase sales results.
ADVERTISING & MARKETING
Use storytelling to create immersive movies or commercialspots that bring the viewer into a different world, and highlights product value.
EDUCATION
VR enables to learn through immersive lessons including: science class in the field, discovering new cultures and reviving history, use visual models to solve math.
Virtual Reality is helping businesses improve
The method proven to be the most useful when using VR in business is when used as a product visualization tool. VR can shorten the sales-and decision making process as well as improve customer satisfaction. It engages potential clients through interactive experiences.
Branded VR experiences greatly increases positivity amongst users towards the brand. Internally VR enables improved data collection, faster prototyping, and serves as an effective tool in staff training.
Not only do we create content for VR, we also help companies implement this medium at an operational, tactical and strategic level.
Do you have an idea to utilize VR in your business? Reach out to us and have a chat about the many possibilities! You’re also welcome to come by for lunch in our office in the center of Copenhagen.
Want to know more?
Send us an email or call +45 3323 2203
Virsabi is an Extended Reality studio. A technology house of developers and creatives, and one of the first XR dedicated companies, offering business consultancy, and technical development for the utilization of Virtual Reality, Augmented Reality and Mixed Reality.
