Visualize your brand on any surface
With augmented projection you can visualize anything in 3D on almost any surface.
Moving objects attract attention. Especially when they appear in unusual places or take on unusual shapes. With augmented projection you can get all the attention you need for your product or your brand. It lets you project almost any 3D visualization onto any surface, from the size of a small box to the size of an entire building.
The visualization can move seamlessly around corners and use the structures of the surface to create amazing effects.
“We all know that people buy more and more goods online, so to lure us into stores, malls, museums and more, we expect experiences out of the ordinary. Shoppers want experiences, not products on shelves. Augmented projection, or projection mapping as it is also called, is a strong solution to deliver on that expectation,” says Michael Harboe, CEO of Virsabi.
The color of a car or unicorns on a rainbow
By using two or more special projectors, we can project the visualization on an object from all sides giving a full 3D illusion. The objects can be anything, and only the imagination puts limits to what can be projected.
“A really simple idea could be to change the color of a car in a showroom with a snap of your fingers. That is for sure cheaper than having the full range of colors on display. But of course, if you want unicorns running around your building on a rainbow chasing butterflies, we can do that as well,” Harboe says.
A snapshot at the latest technology in action with a smoke machine running in the background, so you can see the light beams hitting the box.
How it’s done
To make augmented projection look cool, we first create a 3D model of the object that we are projecting on. We then create animations on the 3D model and map them to the physical object. The visualization is projected from two or more projectors, depending on the size and angles of the object.
“Once you have decided on an object for your projection mapping, the rest is not that different from when we create 3D models and animations for virtual and augmented reality. It requires some manual adjustment to map the content to the exact shape of the object, but the spatial configuration is a really fun challenge,” says Gabriel Bendix Madsen, Experience Designer.
Is the sky the limit?
Having fun and sparking creative ideas is what the next challenge is all about.
“Whether you want to use it for technical product information, infotainment, branding, or art, this opens the door to new and creative ways of thinking. Imagine all the creative work people are coming up with for 2D screens and surfaces – and then add another dimension. We can combine video, 3D modelling, graphic illustrations, and any virtual environment you can imagine, we can create it all with the tools we use to create virtual and augmented reality, and we can project it on almost any object. In this case it might be that the sky literally is the limit,” says Michael Harboe.