When VR meets art

Art in VR

At Virsabi, we enjoy exploring new areas in which  Virtual Reality can bring value. We have created cases where we use technology to create new possibilities for museums, higher education, music, architecture, and many more. And we came to a realization. Artistic potential of virtual reality is immense. Making use of VR, AR, 360 videos and MR as creative creation tool can and help architects, product designers, fashion designers, directors and producers. With us, you can discover why AND how.

Tilt Brush = art for everyone

Virtual Reality is a new expressive tool for all artists. It is a canvas for creation which is unique among other forms we know. That includes books, radio, paint, music, video, as we know now. But the truth is that each of those mediums will be changed along advancement of VR. Thanks to artists who are adopting technology, programs like Tilt Brush are the first step step outside canvas and make amazing works of art in a new way.

Best example is collaboration of Google with Art Basel in Hong Kong to Boost VR Art. Artist has collaborated with Google Arts & Culture to present ‘Virtual Frontiers: Artists experimenting with Tilt Brush’.

The show features work from Cao Fei, and South Africa’s Robin Rhode, known for graffiti-inspired art.

Other participants in the VR experience are: the buzzy, performance artist and Instagram star known under name of boychild; the experimental painter Sun Xun; and Yang Yongliang, author of fusing classical Chinese art with new-media aesthetics.

boychild, Untitled Series of Hand Dances (2017). Courtesy of the artist

Analysts agree that art market has been gradually falling in recent years. But the demand on virtual reality works is on the rise.

Bringing visual experiences to galleries

Several galleries are now offering VR pieces for sale. Also collectors are looking for something new – something beyond paintings, sculptures and installations.

The main advantage of choosing a digital space  is an opportunity to give audience new perspectives and information.  Use VR to move art-objects and learn more information with a virtual infopad, engage your audience in interactive art.  That is the recipe for bringing audience back to museums and galleries. Do you agree?

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