It is Pride week in Copenhagen, and like so many others we painted our logos on social media in the colors of the rainbow. 

Why? Because, we have to believe it matters. And as out motto is “Challenge Reality,” the least we can do is show that we have taken a stand to challenge the unfortunate reality that too many LBGT+ persons around the world still face every day. 

We are a small team, and our impact on the outside world might be limited. But if you don’t start with yourself, where do you start? 

Every day we see the benefits of bringing people with different backgrounds together in our teams. Different nationalities, different genders, and different social and educational backgrounds simply provides better virtual and augmented reality experiences for our customers. 

In a company like ours, we need some very outspoken and creative minds, we need someone that grinds through reports and far corners of the web to be on top of the latest technology trends, and we need those IT people who reads and writes code faster than most of us can read and write plain text. If we did not respect and cherish each other’s personalities, we would deliver half the quality in double the time. 

That is how we know that diversity and inclusion matter. 

But that is only business. The most important thing is love. And we stand up for love – in all the colors of the rainbow.