What is Augmented Reality?


Augmented reality (AR) is a live, direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.

It is overlaying the camera view of your smartphone, tablet, PC or connected glasses in real time.

Augmented reality overlays data on top of your camera view of your smartphone, tablet or PC and allows digital information to coexist with the physical world. As such, Augmented reality is enriching the real world with digital information and media, such as 3D models and videos. It is less immersive than VR, but lets the user see graphical enhancements to real, physical environment, rather than creating an entirely new environment.

Augmented Reality is a new tool for businesses because it is meaningful – it adds quantifiable business value.

To use AR effectively, businesses must look at opportunities to leverage the technology to better engage with customers – and differentiate your offer – with buyers.

AR offers entrepreneurs a way to thoroughly enhance day-to-day business operations; whether it’s hosting meetings or showcasing products, this developing technology holds great promise for revamping the way we think about business.

AR makes it possible to see a product in its environment before it’s completed. This value proposition is for instance applicable to furniture manufacturers, who can show their product in a potential customer living room.


Use AR experience to help your organization succeed

01Product development

AR allows to rapidly see and test prototypes in a virtual space. Allow designers to detect usability and other product consideration sooner and make corrections in the design phase and before investments are made.


Engage with your clients – give information on the most interesting products in the store or guide them around a museum.


Add suggestions while shopping, give your customers suggestions on what to buy in augmented reality, based on their personal preferences.


Improve training by practising real life situations in a simulation. AR can be used to create a situation that may be difficult to create in real life, on which people can practise their skills.

05Virtual demo

See, explore the products and interact with key product features in a virtual space. The portability of the AR solution makes it cost effective and easier to schedule.

063D Virals

Advertise your product or service in augmented reality with interaction, so-called virals to promote your brand and engage your audience.

Read more about Virtual Reality and Mixed Reality

Our work with Augmented Reality

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