Augmented reality (AR) is a live, direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.

In practice, AR is an overlay of computer created content on the real world, but that content is not attached to or part of it. The real-world content and the computer-generated content are not able to respond to each other. Augmented reality is enriching the real world with digital information and media, such as 3D models and videos. It is overlaying in real-time the camera view of your smartphone, tablet, PC or connected glasses.

Use AR experience to help your organization succeed.

Mobile showing Augmented reality lamp

Augmented reality overlays data on top of your current view of the world, while letting you see the world around you. It is less immersive than VR, but lets the user see graphical enhancements to real, physical environment, rather than creating an entirely new environment.

Augmented Reality is a new tool for businesses because it is meaningful – it adds quantifiable business value.

To use AR effectively, businesses must look at opportunities to leverage the technology to better engage with customers – and differentiate your offer – with buyers.

AR offers entrepreneurs a way to thoroughly enhance day-to-day business operations; whether it’s hosting meetings or showcasing products, this developing technology holds great promise for revamping the way we think about business.

AR makes it possible to see a product in its environment before it’s completed. This value proposition is for instance applicable to furniture manufacturers, who can show their product in a potential customer living room.

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