What is Virtual Reality?

Formal definition of virtual reality  was created by Sherman and Craig and states that it is: a medium composed of interactive computer simulations that sense the participants position and actions, providing synthetic feedback to one or more senses, giving the feeling of being immersed or being present in the simulation. Virtual Reality is a technological medium enabling the user to be present in a virtual world. A virtual world could be anything – explore Mount Everest in 360 degree video or experience your dream home made into reality, virtually. The ability to fully immerse the user into any desired environments is what serves as a VR’s primary tool and functionality. Virtual Reality is a fast-growing technology, and it is becoming highly accessible to both private people and businesses. VR has already become a powerful tool in gaming industry, and it is now transforming multiple industries. Virtual Reality marketing trends suggest, that early adopters will embrace the window of opportunity technology has created.


The industry is projected to grow to $80 billion USD by 2025.



Virtual Reality reached 11.000.000 users by the end of 2016.



By 2019, 1,6 billion $ revenue will come from retail industry utilizing VR



The industry is projected to grow to $80 billion USD by 2025.



Virtual Reality reached 11.000.000 users by the end of 2016.



By 2019, 1,6 billion $ revenue will come from retail industry utilizing VR


Virtual Reality in business

Why invest in Virtual Reality?

ART, DESIGN & MUSIC

Improve quality and easiness of producing 3D designs, speed up the prototype designing time, create new form interactive, 3d art.

REAL ESTATE

Creating virtual apartment walk-throughs, impressing clients with real-scale models in VR.

HEALTHCARE

It is already applied to treat psychological disorders like social anxiety, phobias, or PTSD. VR is used in relation to immersive training and diagnostics for healthcare workers.

ENTERPRISES

Create new customer experiences, improve ROI and operational efficiency, create new marketing channels and increase sales results.

ADVERTISING & MARKETING

Use storytelling to create immersive movies or commercialspots that bring the viewer into a different world, and highlights product value.

EDUCATION

VR enables to learn through immersive lessons including: science class in the field, discovering new cultures and reviving history, use visual models to solve math.

Virtual Reality is helping businesses improve

The method proven to be the most useful when using VR in business is when used as a product visualization tool. VR can shorten the sales-and decision making process as well as improve customer satisfaction. It engages potential clients through interactive experiences. Branded VR experiences greatly increases positivity amongst users towards the brand. Internally VR enables improved data collection, faster prototyping, and serves as an effective tool in staff training.

Not only do we create content for VR, we also help companies implement this medium at an operational, tactical and strategic level. Do you have an idea to utilize VR in your business? Reach out to us and have a chat about the many possibilities! You're also welcome to come by for lunch in our office in the center of Copenhagen.

Get in touch

Read more about Augmented Reality and Mixed Reality

Our work with Virtual Reality

Want to know more?Send us an email or call +45 3323 2203

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